idaete

Intelligent Design And Expansive Thinking Evolution

Simplexify

Simplifying
Complex
problems

Ideating

Another fancy word for brainstorming.

Design thinking

Just a fancier word for brainstorming. Gluing innovation and collaboration together with some common sense and some flash cards.

Innovation

Not doing things in the same top-down bureaucratic way as you were doing them before.

IOT

Internet Of Things

UR

User Research

UX

User Experience

UI

User
Interface

HCI

Human Computer Interaction

Innolusion

Illusion of
Innovation

UX

User
Experience

A bunch of numpties

A group of idiots. Can also be used to refer to placeholder elements on a page that have zero UX thinking behind them.

A magnet that acquires meaning

A design that gets recognized over times, and becomes associated with people’s experiences. For example, your first MP3 player.

Add more value

Something a client requests when a project is already overbudget.

Align

To have a meeting with your boss, client, or team, especially if someone’s thoughts are going off the rails.

Approachable

Something super boring.

ASAP

“This acronym really irritates the shit out of me, so I believe it means this: As Slow As Possible. Otherwise, why not give me a fucking date?”

Authentic

Something fabricated to feel like it was not fabricated.

Authoritative

An antonym for friendly.

Belt-and-suspenders

Typographic redundancy such as making text both bold and italic.

Big data

A number, table, chart, or database that may be very large or very small, but is dependably very impressive.

Brainstorm session

“We’ll get together and sell you our ideas in a casual group forum.”

Busy

A blanket term for an unclear visual hierarchy, usually due to multiple factors such as too many different styles and/or unclear grids.

Classic

A politically correct way of saying ‘boring.’

CMS

Clients May Suffer

CMYK

Can’t Match Your Kolors

Content

What used to be called “writing.”

Commercial

Something that works now, rather than when the product will actually come to market

Cool

An adjective used to describe any color associated with blue.

Craft

Using EPS and TIFF files in a page layout instead of just chucking random file formats into it.

Crisp

A design with tight edges and materials.

Critical Path

The most important things you need to pay attention to in a design.

CSS

Create Slither Slather

Collaborative

Working with your partners, instead of just telling them what to do.

Collaborative process

Client would like to make the decision.

Data ink ratio

If your information design were a car, this would be its miles per gallon rating

Design research

See: research. Adding the word ‘design’ in front makes your focus groups seem less like total bullshit.

Disruptive

Break some rules until we realize we can’t really break any rules.

DPI

Ducks Per Inca

Ephemera

A fancy word for printed material that has a short life span. Usually posters, brochures, or invitations.

EPS

Especially Pleasing Standard

Evolve the brand

A polite way of saying, ‘Your logo sucks.’

Exploring notions of typographic instability

“I’m putting the outlines of several different typefaces on top of each other.”

Familiar

A term non-designers use to say they like something. See also: progressive.

Faster

Put more shit on a design.

Feature creep

When a client requests more deliverables with the expectation of no additional cost after a project is bid and underway.

Fit and finish

Use this phrase to make it seem like you embody Apple’s design principles.

FPO

Fake Pictorial Offering

Framework

“A diagram that proves I am right.”

Frankensteining

The combination of the best parts of multiple independent concepts into a single uber-concept. Beware this siren song. The sum is rarely greater than the parts.

FTP

fast-ish transcommunication portal

Gating item

Something that prevents a design from going to market.

Give them a finger

Intentionally placing a glaring mistake (e.g., typo in headline) so the client points their finger at that mistake, rather than pointing their finger at something more fundamental.

Greek

Copy that is meant as a placeholder, and represents approximately one third of what marketing and legal will actually try to fit in that space.

Grilled cheese

A menu icon represented by two stacked lines.

GSP

Acronym for “get shit paid.”

Guerilla

Typically paired with “research,” guerilla can refer to any process that is done quickly or without a completely rigorous process.

Guidelines

Copy that is meant as a placeholder, and represents approximately one third of what marketing and legal will actually try to fit in that space.

Grilled cheese

A menu icon represented by two stacked lines.

Hack

A quick and dirty approach to problem-solving. To hack is to be a free-thinker and unafraid to break rules in search of the right answer. The cool new version of prototyping is hacking.

Hamburger

A menu icon represented by three stacked lines.

Heuristics

To use your gut instinct to solve the problem instead of research. An educated guess that is most often right.

Holistic approach

“Let us do everything for you, we need the money.”

Iconic

You know you should like it. Even though you don’t.

Ideation

“Give me time to think about stuff.”

In progress

“We have nothing to show you, because we haven’t started working on your project yet.”

In real time

A solution that is developed on the fly without prior planning. This has a more positive connotation than saying “unprepared.”

Infographic

The same information that’s in the text, but in a different font and with a lot more pictures.

Insight

what came up when I Googled “trend” plus the name of your industry.

Intuitive

The “ideal” product interaction. Based on the assumption that there are built in instincts in all human beings that provide the keys to a product experience that is easy and enjoyable. Examples of intuitive interactions are often in fact just familiar. What may be intuitive to one person (based on his/her experience) may be counter-intuitive to another person.

Iterate

“Try another version, please.”

Make it look like Apple

“We have no idea what we want.”

Make it quick

Find some designs that look good and copy-and-paste them together.

Marketer

“A term I was once called trying to push through a bus shelter ad with very witty copy.”

Masculine

Any design with straight lines and angles.

Megamenu

A dropdown menu with a ton of content.

MLG

Acronym for “Make it look good.” Chiefly used in design adaptation, the practice of ignoring established brand guidelines in the interest of aesthetics.

MLB

Make Logo Bigger

Modern

Something that looks good, but client doesn’t know what it is.

New material

“We’re still trying to find a spot for that uber-cool but expensive ceramic we saw once.”

Not fully resolved

We’re probably going in the wrong direction.

NUX

A vaguely profane sounding acronym meaning “New User Experience.”

On-trend

A back-handed compliment similar to fast follower. Applying proven ideas rather than pushing forward.

Pain points

“We’re still trying to find a spot for that uber-cool but expensive ceramic we saw once.”

Parallel path

“There’s a difference in opinion. May fate shine on the winner in terms of schedule and budget.”

Partner

Term that the client likes to refer to you as before they change direction on a project and, in their minds, not incur a scope change.

Pivot

Where a client spins around and becomes something else, like a ballerina!

Pop of color

Literally anything that has color when other things don’t.

Problem set

“The things you already asked us to work on.”

Progressive

An adjective designers use to say they like something. See also: familiar.

Pivot

Where a client spins around and becomes something else, like a ballerina!

Qualitative research

“We only had time to interview four users.”

Quantitative research

The infinite monkey theorem in practice.

Progressive

An adjective designers use to say they like something. See also: familiar.

Pivot

Where a client spins around and becomes something else, like a ballerina!

Rag

The edge of the text that no one but designers cares about.

Rapid prototyping

Quickly verifying an idea rather than assuming you are right, typically using a 3-D printer and Arduino.

Relevance

The appeal of a solution to a particular user group. Companies find it especially difficult to maintain cultural relevance as technologies change.

Research

Something you should do, even though nobody will listen.

RFP

Royal Frakking Pain

Robust solution

“We think it will work.”

Rub a lamp

A slightly tactful response to a completely unnecessary, unwieldy, and unrealistic request; usually by someone with the least amount of actual design knowledge in the room.

Research

Something you should do, even though nobody will listen.

SEO

Seemingly Easy Observations

Shaping someone’s understanding

Design that conveys to the audience the underlying strategy or message.

Sleek

The generic term for things that feel cool, modern, and or “designy.” Frequently heard in focus groups as a positive.

Slow consumer

Someone who doesn’t know what’s cool.

Sustainability

A wide-ranging term which captures all the philosophies on how to make responsible choices to protect our environment.

Synergize

To take the worst elements of everyone’s bad ideas and put them in a blender.

Synthesize

“We’re going to take what we heard you want, pick out the best stuff, and throw away the rest.”

Slow consumer

Someone who doesn’t know what’s cool.