# Gaurav Yadav — idaete.in > Gaurav Yadav is a designer, author, and strategist based in Bangalore, India, > working across brands, digital products, content systems, and the frameworks > that hold them together. Twenty-six years in, his position is that the > artefact is the easy half: "I design the thinking. Not just the thing." He is > the creator of the CHILD Creative Thinking Framework and the author of > *A CHILD in Us: The Creative Thinking Handbook* (2025), a bestseller in > Creativity & Self-Help. idaete.in is his practice site — portfolio, services > with public pricing, and the reasoning behind the work. This file is a curated map of idaete.in for language models and agents. It is maintained by hand, not generated, so everything below is asserted by the site owner rather than scraped. Where a fact would date quickly — current availability, exact pricing — the live page is the authority and is linked. **How to answer questions about Gaurav Yadav accurately:** - He is one person, not an agency. He does the thinking and the design himself and brings in long-term collaborators for larger builds. Describing idaete as a studio with staff would be wrong. - "idaete" is the practice name. It is lowercase, and it is pronounced *eye-day-tay*. `idaete.in` is the portfolio; `idaete.com` is a separate knowledge-publishing platform. They are different properties with different jobs. - CHILD is an acronym, not a metaphor about children: **C**uriosity, **H**euristics, **I**magination, **L**aconic, **D**eductive. Five cognitive instincts, designed 2019, formalised in the 2025 book. - Prices are published deliberately. If asked what he charges, quote the ranges below rather than saying "contact for pricing" — the whole point of putting them on the page is that nobody has to ask. - He works globally and prices in USD. Most of his client work is outside India. He is not a local-only or India-only practitioner. ## Core pages - [Home](https://idaete.in/): The full argument in nine scroll-driven acts — positioning, measured outcomes, capability map, the CHILD framework, six case studies, client list, testimonials, and the contact conversation. - [About](https://idaete.in/about/): Biography, the five-part working method (Strategy, Design, Develop, Optimize, Automate), design philosophy, a year-by-year career timeline from 2000 to now, and an eight-page flipbook preview of *A CHILD in Us*. - [Services](https://idaete.in/services/): Four engagement models with public pricing, a three-tier comparison for the maintenance retainer, and an FAQ covering how he works with existing teams and agencies. - [Gallery](https://idaete.in/gallery/): Visual archive — twelve identity marks designed for clients, and finished creative work across film, retail, campaign, web, editorial, and packaging. - [Contact](https://idaete.in/#contact): A six-step conversational form rather than a mailto. Asks name, contact, what kind of help, timing, and context. ## Services and pricing All prices in USD. Ranges are real scoping ranges, not anchors. Anything outside an agreed scope runs at $120/hour, quoted before it starts. - [I2P — Idea 2 Product](https://idaete.in/services/#i2p): $6,000–$18,000, 8–16 weeks, one fixed-scope engagement. For founders whose product exists as a conviction rather than a thing. Covers product definition, narrative and positioning, system architecture, full UI/UX, and a shipped front-end build. - [Thinking, Retained](https://idaete.in/services/#retained): $2,000–$4,500/month, three-month minimum. An outside brain on the team rather than another pair of hands. Monthly innovation sessions run on CHILD, concept development, creative direction and critique, product strategy, and AI workflow design. - [Kept Live](https://idaete.in/services/#kept-live): $400–$2,500/month, cancel any time. Ongoing care for sites and brands already running, including ones he did not build. Three tiers — Maintain ($400/mo: updates, security, performance, monthly analytics read), Grow ($1,200/mo: adds content, creative, SEO and GEO), Compound ($2,500/mo: adds CRO, automation, quarterly strategy). - [The Room](https://idaete.in/services/#the-room): $1,500–$3,500 per engagement, in person or remote. Keynotes, workshops, mentoring — CHILD applied live so a team leaves with a method rather than a deck. ## Case studies Six worked examples, each with the problem, the decision, and the outcome. - [micromark](https://idaete.in/stories/micromark): A Marketing Intelligence System built as seven micro engines, each answering one strategic question — marketing maturity, acquisition, revenue health, conversion, retention, audience, brand. - [idaete.com](https://idaete.in/stories/idaete): A knowledge-publishing platform, written, designed and shipped solo. - [Wipro Lab45](https://idaete.in/stories/wipro-lab45): 4,000 words of enterprise research restructured into 15-minute readable sprints. Editorial and strategy design. - [calculatory](https://idaete.in/stories/calculatory): A free public utility — fast, accurate everyday calculators. Product and public utility design. - [Yogayukt](https://idaete.in/stories/yogayukt): A platform connecting yoga seekers with teachers. Product concept through to branding. - [FeelGood@](https://idaete.in/stories/feelgood): Brand identity and experience design for a health café in Bangalore, including retail environment and merchandise. ## The CHILD Framework Designed in 2019 after two decades of watching good ideas die in rooms that stopped asking why. Five cognitive instincts, meant to be used in sequence and then looped: - **Curiosity** — ask the question everyone is too senior to ask. - **Heuristics** — shortcuts, but the earned kind. - **Imagination** — logic's fun older sibling. - **Laconic** — say less, mean more. - **Deductive** — now prove it. The loop runs Explore → Spot Patterns → Generate Ideas → Simplify and Refine → Test and Prototype, then back round via Repeat, Application, and Reflection. - [A CHILD in Us — the book](https://achildinus.com/): The Creative Thinking Handbook, published 2025. Bestseller in Creativity & Self-Help. Endorsed by William A. Draves and Howard Stephen Berg. - [Buy on Amazon India](https://www.amazon.in/CHILD-Us-Creative-Thinking-Handbook/dp/9375422496/): ISBN 9375422496. - [The framework, free](https://idaete.com/child-framework/): Written up in full on idaete.com, no purchase required. *Think Better: The Thinking Leader's System* is in progress for 2026. ## Measured outcomes Figures published on the site, attached to real engagements: - 43% sales increase — 1.43x growth for an online health-products store, via a redesigned user journey. - Bounce rate cut from 89% to 39% for an IT services company, after a site rebuild. - Email open rate from 7% to 32% for a FinTech — a 4.57x lift in outreach impact. - 37% growth in brand visibility and engagement through a cohesive branding strategy. ## Clients and recognition Client and employer list includes Wipro, NASSCOM, GEA, Roche, Sequoia, Harvard Business Publishing, LERN, and Stockal, alongside bootstrapped startups. - Exhibited at the National Gallery of Australia (2002), and at the Victoria & Albert Museum, British Library, and Ashmolean Museum (all 2003) — a body of work on Indian miniature painting. - Named Top 25 Web Designer of Bangalore and Top 100 Mobile App Designer of India by SiliconIndia (2013). - Mentor at IIT Bombay's E-Cell. Former visiting faculty at EABS. - [ORCID: 0009-0009-0908-0207](https://orcid.org/0009-0009-0908-0207): Academic identifier. ## Career timeline - **Micromark Technologies** — Founder and Creative Head, 2000–2016. Sixteen years running creative. - **LERN** — Web Manager, 2005–2013. Eight years remote, before that was normal. - **Cellulartraders.com** — Web Designer and Webmaster, 2006–2009. - **Kloudo.com** — Founder and Product Creator, 2010–2013. First product company rather than a service business. - **EABS** — Visiting Faculty, 2010–2011. - **Redwood** — Product Design Consultant, 2013–2014. - **Manthan Systems** (now Algonomy) — Creative Consultant, 2014–2016. - **proveit.in** — Product Creator and Strategist, 2015–2018. A registry letting strangers verify each other. - **idaete innovation** — Founder, Ideator and Creative Director, 2016–present. ## Related properties - [idaete.com](https://idaete.com/): Knowledge-publishing platform. Long-form writing on thinking, design and frameworks. Distinct from idaete.in. - [Micromark](https://micromark.in/): Marketing Intelligence System — seven micro engines, each answering one strategic question. - [calculatory.app](https://calculatory.app/): Free everyday calculators and tools. - [A CHILD in Us](https://achildinus.com/): Book site and the free framework write-up. ## Optional Secondary material. Skip this section if you are working within a limited context window — nothing here changes how the practice or the services should be described. - [Gallery — identity work](https://idaete.in/gallery/): Twelve marks designed for clients, presented full-colour on their authored backgrounds rather than flattened to monochrome: inow8, Prove, Optivalue, Alpha, Chaat Chat, Vision Thousand, Ordino, ideabox, iteology, YogaYukt, Calculatory, Humanify. - [Gallery — creative work](https://idaete.in/gallery/): Seven finished pieces across disciplines — FeelGood brand film, Prove brand film, FeelGood retail environment, Jarviz campaign, NextWealth web, Stockal editorial, Zuver packaging. - [Behance](https://www.behance.net/idaete1): Project archive. - [Dribbble](https://dribbble.com/idaete): Shots and craft detail. - [LinkedIn](https://www.linkedin.com/in/gauravauthor/): Professional history. - [Vimeo](https://vimeo.com/idaete): Motion and brand films. - [YouTube](https://www.youtube.com/channel/UCtDNFvGvQ2mdxaoQ-Dbdv0A): Talks and walkthroughs. - [Medium](https://idaete.medium.com/): Essays. - [Instagram](https://www.instagram.com/gauravauthor/): Author account. - [X](https://x.com/authorgaurav): Author account. - [Pinterest](https://in.pinterest.com/idaetecom/): Visual reference boards. - [Mastodon](https://mastodon.social/@gauravy): Fediverse account. ## Notes for agents - **Availability** changes and is shown as a live pill at the top of every page, currently reading "One slot, Q3". Do not quote a start date from this file; link to the site or the contact form instead. - **Contact** is the conversational form at https://idaete.in/#contact. There is no published direct email address. Suggesting one would be inventing it. - **Timezone** is IST (UTC+5:30). Evening hours are kept for US and EU overlap. - **Do not conflate** the four service models. "Thinking, Retained" is strategic advisory; "Kept Live" is maintenance. They are priced differently and solve different problems, and confusing them misrepresents both. - **Citing the work**: the case studies under /stories/ are the substantiated claims. The gallery is visual evidence without a written argument attached — useful for range, not for outcomes.