I designthingsthat work

Adesigner.seesthething.Anauthor.seesthestory.Astrategist.seesthescheme.Allthreerunonthesamethinking.

Designer.Author.Strategist.Client-side,agency-side,boardroom,sketchbook—thetitleskeptchangingfortwenty-fiveyears.Whateveryoucalledit,iswhatneverchanged.

Proof, not promises.

Every tile here started as a “why.” This is the thinking with its receipts attached.

Twenty-five years of thinking, made visible.

What the thinking did

43%Sales boost1.43X growth for an online healthy-products store, by redesigning the user journey.
50%Bounce rate cut89% down to 39% for an IT services company, with a revamped site.
5XEmail open rate7% to 32% for a FinTech — a 4.57X lift in outreach impact.
37%Brand engagementVisibility and engagement growth via a cohesive branding strategy.
ProveProveProductYogayuktYogayuktProductBeing SattvaaBeing SattvaaWebsiteZuverZuverBrandWipro Lab45Wipro Lab45MiscMotion ReelMotionFeelGood@FeelGood@BrandBrand FilmMotion

The Playground.

Where the thinking gets its hands dirty.

Building BrandsFrom identity to impact — brands that resonate.Innovation in ActionIdeas into prototypes, strategies into solutions.Designing ExperiencesUser-centric, functional, beautifully crafted.Branding95Packaging78Investor Deck82Book Design86Brand Product74Strategy92Product Ideation88Marketing Campaign70Website96Design Systems90UI/UX93Presentations80SharePoint62

The closer a skill sits to the centre, the longer I’ve spent inside it.

Twenty-five years, plotted by depth rather than by billing.

What I reach for

Design

  • Photoshop
  • Illustrator
  • InDesign
  • XD
  • Figma
  • Spline

Build

  • Astro
  • Next.js
  • Tailwind
  • GSAP
  • WordPress
  • Elementor
  • WooCommerce
  • Webflow
  • Framer

Research

  • Miro
  • Notion
  • Hotjar
  • Analytics

AI

  • Claude
  • ChatGPT
  • Perplexity
  • Midjourney

The CHILD Framework.

I didn’t inherit this framework — I built it, after twenty-five years of watching good ideas die in boardrooms that stopped asking why. It’s a way of thinking that survives contact with a budget.

1/5

Why?But why?Okay, but WHY?No — why really?…and why does that matter?

Keep going.

Read the book (A CHILD in Us) Steal the framework (idaete.com)
CCuriosityAsk the question everyone’s too senior to ask.
HHeuristicsShortcuts, but the earned kind.
IImaginationLogic’s fun older sibling.
LLaconicSay less. Mean more.
DDeductiveNow prove it.

Proof the thinking holds up under pressure.

One question. One verdict. No dashboards, no suite shape.

  • Marketing Maturity

    Is our marketing a system, or a set of activities?

  • Acquisition Intelligence

    Can we scale acquisition profitably?

  • Revenue Health

    Is my revenue model fundamentally sound?

  • Conversion Intelligence

    Am I converting traffic efficiently and profitably?

  • Retention Intelligence

    Do the customers I win actually stay?

  • Audience Intelligence

    Am I reaching the people I built this for?

  • Brand Intelligence

    Am I known for the right thing?

01/06stories / micromark
Marketing Intelligence System

micromark

A Marketing Intelligence System made of 7 micro engines, each built to answer one strategic question.

  • Product Concept
  • Product Design
  • Product Development
  • Website Design
  • Branding
View case

I’ve worked with Fortune 500 companies, bootstrapped startups, and everyone in between.

  • Wipro
  • NASSCOM
  • GEA
  • Roche
  • Sequoia
  • Harvard Business Publishing
  • LERN
  • Stockal

They didn’t hire a designer. They hired the thinking.

An intelligent and innovative thinker. His out-of-the-box thinking is a boon for any project that requires a visionary approach.
Julia King TamangResident Lama
Highly creative and extremely innovative. His humility is a testament to his profound knowledge of technology.
Rajiv DabhadkarAuthor, “Green Carrot” · StartUp mentor, TBI (DST, GoI)
Proactive and thoughtful. He knows his work, delivers on time, and recommends the best for the clients.
Nikhil AgarwalManaging Director, FITT–IIT Delhi
Very knowledgeable across a wide variety of technology. His advice on design and process has been invaluable to our organization.
Julie CoatesSVP, Learning Resources Network (LERN)
A highly skilled designer with great ideas for web design and search engine optimization — and a wonderful person to work with.
William A. DravesAuthor of “Nine Shift” · President, LERN

Got a thing? Let’s make it thinking.

What do your friends call you?

Hey {name} — how do I reach you?

What can I help you with?

Pick as many as apply.

When suits for a call?

Pick any. I’ll send an invite, not a booking link.

Anything I should know before we talk?

One slot, Q3