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idaete.com
Knowledge Publishing Platform
A place to think out loud — written, designed, and shipped solo.
- Astra
- Next.js
- GSAP
- Tailwind CSS
- WordPress
- Figma
Strategic content online is either too shallow to use, or too fragmented to trust.
Problem
No platform connected insights across disciplines — strategy, design, culture, technology — without adding cognitive load. Readers had to choose between depth and coherence.
Solution
Built idaete.com as four interconnected modules that share one relational backbone:
HumanOS
Cognitive biases and behavior, rendered as UI cards.
Think Better
Mental models and a companion Notion workspace.
Decoded
Concept definitions, stripped to their essentials.
The Codex
Long-form strategy writing.
Content links dynamically across modules — every article connects to the tools it uses, so reading never dead-ends.
Outcome
- 10,000+ monthly visitors engaging with strategy, design, and thinking content globally
- 500+ subscribers and growing — a community built without paid acquisition
- A self-sustaining knowledge ecosystem that publishes, connects, and compounds over time