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Editorial · Strategy Design

Wipro Lab45

Business Model Handbook

4,000 words of research, made readable in 15-minute sprints.

  • Photoshop
  • Illustrator
  • InDesign
  • XD
Cover — Business Model Handbook for Enterprise Leaders, Version 1.0, a Lab45 Publication, September 2023. Black-and-white portrait with the title set in white and yellow.
Executive summary — why a scalable, sustainable, adaptive business model is fundamental to enterprise success, set over a full-bleed monochrome photograph with a blue overlay panel.
Contents — “What to expect from this document?”, ten numbered sections from Business models of the future through References, laid out as a three-column numeric grid.
Significance of business model — isometric illustration of three paradigm shifts: Industrial, Service, and Knowledge economies, closing with a pull quote about the business model as a compass.
4.1 Successful business models — a matrix of distribution, software licensing, platform-based, and economy-based models, each with real company examples.
4.2 Business Models Success Factors — six success features as line icons, plus a diagram linking technical trends to business models to market needs.
5.2 Strategy — an eight-phase business model process from Set Vision to Test, Refine and Scale, grouped into Plan, Implement, and Deliver and Improvise stages.
Section 08, Appendix — the five essential elements of a business model shown as a numbered chevron sequence: enterprise, value proposition, go-to-market, target customers, mission and vision.
Business Model Handbook for Enterprise Leaders · Lab45 Publication, Ver 1.0
The research was rigorous. The problem was that nobody could get through it.

Problem

The Lab45 team had 4,000 words of dense strategic research. Enterprise leaders couldn’t read it in the time they had — they needed the same insight, without losing the rigour, in a format built for how they actually work.

Solution

Reduced the manuscript to its core arguments, then rebuilt it visually: 12 strategic infographics, high-contrast typography, and a visual-first layout designed for speed. Typographic callouts isolated the points leaders needed to recall — not just read.

Outcome

  • ~20% improvement in information recall through visual isolation of key points
  • Layout system adopted as a reusable template for future volumes
  • Delivered as a 40+ page publication, positioned as a flagship editorial asset for Lab45
One slot, Q3